Leírás
YOUR RESPONSIBILITIES AS A BRAND MANAGEMENT TRAINEE:
- Analyzing your business and buildings recommendations to develop your strategic & business thinking
- Developing local consumer insights and competitive understanding together with our Analytics & Insights team
- Building brand equities to fully meet consumers’ needs and become the preferred product choice in your market
- Delivering winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment
- Designing & implementing communication campaigns (media, sampling, CRM, endorsements, PR, events etc.), collaborating with agencies on best-in-class plans & toolkits (regional campaign localization or development of local campaigns)
- Co-leading strategic innovation programs (monitoring execution in market and design of future programs)
- Cooperating with local Sales teams to understand local market & retail dynamics to feed our future plans
Procter & Gamble
In 1991, P&G initiated its operations in Hungary, establishing a sales office in Budapest and a manufacturing facility in Csömör. Today, after more than 30 years, Hungarians place their trust in P&G products to care for their families and homes, with nearly 90% of households in Hungary featuring at least one P&G brand. With over 1,900 employees across the general office and two plants, P&G serves not only Hungarian consumers but also the global market. As an integral part of the global organization, P&G Hungary offers world-class leadership development programs, growth opportunities and various career paths. Exciting and meaningful assignments are available across different functions, business units but also beyond our Hungarian sites. Currently, over 30 Hungarians proudly represent their country in the company's global operations and this number is growing.
